Since the EE brand was created and the Orange and T-Mobile shops became integrated you may have noticed that your local town may have two EE retail stores. This is soon to change as EE are planning to close 78 shops in the UK where the brand has a double presence. The sales staff in these locations will be moved to other stores so their jobs seem safe however managers roles may well be a different matter.
A spokesperson for EE said: “Following the successful launch of EE, and the rebranding of former Orange and T-Mobile stores last year, we are determined to maintain momentum, and continue to drive growth. Consequently we have reviewed our retail estate to improve the service our customers are receiving on the high street.
“As part of this, where we have two EE stores in very close proximity to each other – in some places they are just a door away – we have decided to consolidate. This makes commercial sense and will also help us manage the high levels of demand in our stores and improve the customer experience.
“All front line staff will be moving to the other store which will boost service levels significantly. A store can only have one manager, so we will look to redeploy the small number of affected managers where possible.”
Posted by: James