Vodafone has launched ‘Nearly New’, offering pre-owned smartphones at a discount for pay as you go (PAYG) and pay monthly (PAYM) customers. It makes it more affordable for customers to get their hands on a smartphone, helping to increase take-up of the mobile internet among the mass-market (rather than being aimed at early adopters or people who already have a smartphone). We’re particularly targeting pay as you go users who have yet to make the leap to a smartphone (smartphone take-up among new pay monthly customers is over 90% already).
Crucially, all pay as you go ‘Nearly New’ handsets come with a 12 month warranty and all pay monthly ‘Nearly New’ handsets have a 24 month warranty. It’s worth noting that currently the majority of pre-owned smartphones that are used in the UK have been bought from eBay.
For PAYG customers it means they can get a smartphone at a reduced up-front cost (saving up to £155) and for pay monthly customers it means they can get a smartphone on a cheaper monthly price plan.
Nearly New is available for PAYG across all our stores now and will be launched online next week. It’s available in selected stores for pay monthly customers and also online.