Sony brand launches in smartphone market with global advertising campaign
This week sees the launch of a global advertising campaign to introduce consumers to the first Xperia smartphones from Sony. The expansive brand advertising campaign from Sony Mobile Communications marks Sony’s return to the smartphone market and emphasizes Sony’s connected entertainment experiences brought to life by Xperia smartphones.
The campaign – ‘Made of Imagination’ – kicks off on Saturday night with a 60-second commercial, directed by Academy Award® nominee, Wes Anderson. This is the first phase of the Made of Imagination campaign, which will be deployed across TV, print, digital, out-of-home and retail, and will roll out over the course of 2012.
Steve Walker, chief marketing officer at Sony Mobile Communications said, “Xperia smartphones are a cornerstone of Sony’s entertainment experience and we wanted to create a campaign that is true to Sony, one that is unique, memorable and sparks consumers’ curiosity and imagination. The Made of Imagination campaign demonstrates that Xperia smartphones are made of more than microprocessors and memory chips – they are designed to let consumers use their creativity and imagination to drive connected experiences that interest and excite them.”
You can find out more and see a teaser video below:
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