Archive for March 19th, 2012

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Sony brand launches in smartphone market with global advertising campaign


This week sees the launch of a global advertising campaign to introduce consumers to the first Xperia smartphones from Sony. The expansive brand advertising campaign from Sony Mobile Communications marks Sony’s return to the smartphone market and emphasizes Sony’s connected entertainment experiences brought to life by Xperia smartphones. 

The campaign – ‘Made of Imagination’ – kicks off on Saturday night with a 60-second commercial, directed by Academy Award® nominee, Wes Anderson. This is the first phase of the Made of Imagination campaign, which will be deployed across TV, print, digital, out-of-home and retail, and will roll out over the course of 2012.

Steve Walker, chief marketing officer at Sony Mobile Communications said, “Xperia smartphones are a cornerstone of Sony’s entertainment experience and we wanted to create a campaign that is true to Sony, one that is unique, memorable and sparks consumers’ curiosity and imagination. The Made of Imagination campaign demonstrates that Xperia smartphones are made of more than microprocessors and memory chips – they are designed to let consumers use their creativity and imagination to drive connected experiences that interest and excite them.”

You can find out more and see a teaser video below:

Posted in: Press Releases
By March 19, 2012 Read More →

Talk Talk Announce Superfast Broadband On BT Network

Are you ready to say ‘yes’ to much faster broadband speeds? At Talk Talk’s price you might soon be. You could enjoy video conferencing and other data-heavy activities at a much cheaper price thanks to the best broadband deals. Talk Talk are planning to use BT’s existing 40 Mbps network to offer a much faster 80 Mbps service. Those interested in receiving the new FTTC (‘fibre to the cabinet’ ). The new service will come at a cost of £15 extra per month.

Fibre To The Cabinet can still work on the same connections as the majority of older ADSL lines, however, because it runs on fibre for a longer length of its journey to your home router, it’s much much faster than the older broadband connections.

BT Openreach are happy to “almost double” the download and upload speeds on offer. BT’s upgraded ‘fibre footprint’ is expected to benefit the homes and businesses within the area. The service will also include a boosted 20 Mbps upload speed.

This is perhaps the start of a new trend amongst broadband providers for 80 Mbps packages. Some in the industry have described the new pricing plan as “disruptive” as very fast broadband is generally perceived to be available only at a much higher price point. It seems as if Talk Talk are trying to come out with a game-changer.

The government is supporting local councils in upgrading the whole of the UK’s broadband infrastructure throughout 2012-2013. The extra millions of pounds of funding are hoped to bring the UK’s broadband up to speed with the high speeds commonly found in mainland European countries. You should be able to check if you’re in an FTTC enabled area on the company’s website. The new package doesn’t begin to roll out until April but you can register your interest starting now.


Posted by: Matt

Posted in: News
By March 19, 2012 Read More →

Samsung Galaxy S II and Note achieve product carbon footprint certification

Samsung LogoSamsung Electronics UK today announced it has received carbon footprint certification for two of its hero Android devices, the Galaxy S II and the Galaxy Note. The Carbon Trust has certified the carbon footprints of both products having verified that they successfully met the requirements of PAS 2050, a global standard for product carbon footprinting.

The data for the certification was generated using Footprint Expert 3.3 software which accurately calculated the carbon footprint of the Samsung Galaxy Note and Galaxy S II. Footprint ExpertT 3.3 tool is able to efficiently produce robust and certifiable product carbon footprint assessments in accordance with PAS 2050. Carbon Trust Certification verified the carbon footprints of both devices, with the scope of the certification encompassing the whole lifecycle of each product, in conformity with PAS 2050.

Posted in: Press Releases