Two New Sony Ericsson Walkman Phones

Sony Ericsson’s next generation of WalkmanT phones, offer an affordable entry point into Sony Ericsson’s Communication Entertainment portfolio

April 13, 2010 – London – Sony Ericsson today announces a new duo which continues the iconic award-winning* Sony Ericsson Walkman phone legacy. With more than 130 million Walkman phones sold worldwide, Sony Ericsson now adds two affordable Walkman phones to its portfolio – without compromising on features.

Sony Ericsson Zylo and Sony Ericsson Spiro provide consumers with the best music experience they have come to expect from Walkman phones but go one step further and marry music with social networking. From Twitter to Facebook, consumers can catch up with friends at just a touch of a button while still listening to their favourite music on the Walkman player. Another key function available on both phones is TrackID – which allows consumers to access the name and artist of a track they hear playing wherever they are. This function has proved popular with music lovers world-wide with 129 million TrackID lookups in 2009 alone.

Sony Ericsson ZyloT and Sony Ericsson Spiro also feature the human curvature design that is now consistent across the whole Sony Ericsson portfolio. Beautiful and timeless human curvature also incorporates an ergonomic keypad which makes the handset easy to use.

"The Sony Ericsson range of Walkman phones has seen tremendous success since it was first launched in 2005 having sold more than 130 million handsets to date – and we are still seeing a great appetite from consumers. Today’s announcement aims to satisfy this demand by making the Walkman phone range available to a wider audience."  Said Jenny Maltesson, Marketing Business Manager at Sony Ericsson.

"By combining the best of the Walkman functionality with a myriad of social networking capabilities, Sony Ericsson Zylo and Sony Ericsson Spiro offer consumers the chance to access and get a taste of what our Communication Entertainment portfolio has to offer," concluded Maltesson.

Sony Ericsson Zylo with Walkman

Zylo

Bought a song and dying to share it with friends? Consumers can play their favourite tune in the background while chatting away on their handset. The Sony Ericsson Zylo with Walkman also comes preloaded with sounds so consumers can pretend they are still at work, walking on the street or in a restaurant. The FLAC format, which debuts on this handset, allows consumers to experience superb sound.

· Iconic Sony Ericsson Walkman music player

· Superb sound with clear audio experience

· High definition FLAC format – best sound quality ever on a mobile phone

· TrackID – name that tune

· PlayNow – shop in a music store 24/7

· Stay connected with Facebook and Twitter

· Share photos on Flickr® and Picasa

· Upload video clips to YouTube with two clicks

Sony Ericsson Spiro with Walkman

Spiro

Enjoy best-in-class music experience with the Sony Ericsson Spiro with Walkman. With the press of a button consumers get instant access to TrackIDT where they can discover millions of songs in seconds. Fancy a chat? Log onto Facebook or Twitter or chat via SMS with its easy-to-read conversation bubbles.

· Iconic Sony Ericsson Walkman music player

· Tunes on the go – 3.5mm jack, Bluetooth stereo and FM radio

· TrackID – name that tune

· Download the music from PlayNow

· Catch up with friends on Facebook and Twitter

Log on to The Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products

Posted by: James