You may have seen on more than one of the main news channels today details of RIM’s earning call last night. You may also have noticed that several of these channels, including the BBC, have stated that RIM say they are going to focus on the enterprise segment of the market and not the consumer.
Whoever wrote these articles clearly didn’t listen properly to the earnings call. These claims are totally misleading. Sure, Thorsten Heins did say that the company would re-focus on core strengths, including the enterprise customer base but he certainly didn’t say that they would not continue to support the consumer market. In many parts of the world the consumer market is where Research in Motion is strongest, including here in the UK. The BlackBerry Curve 8520 has been hugely successful and continues to be.
One thing that Thorsten also said, which the bigger media channels didn’t pick up on, was that RIM would be bringing new low end devices to market within weeks. If this is the case how on earth can RIM not be focusing on the consumer!