HTC agree a direct deal with Carphone Warehouse

Well we were wondering about the recent advertising joint venture between HTC and The Carphone Warehouse and now we know why it is happening.

HTC have signed a new direct account with Carphone Warehouse on Tuesday (19 May). The deal will mean that Carphone Warehouse no longer has to go via Brightpoint GB. The agreement comes as HTC launches the Touch Diamond2 into Carphone Warehouse stores on Orange and O2. The device will be free on contracts from £40 per month. Brightpoint continues to be HTC’s sole UK distributor.

HTC exclusively partnered Brightpoint in May 2008 after the distributor acquired Hugh Symons Telecoms’ business. Brightpoint was already an international supplier of HTC’s handsets and the deal gave the manufacturer an instant foothold in the UK market.

via Mobiletoday