By April 1, 2015

First Direct to launch new #@&? Jar saver app!!!

Screenshot 2015-03-31 17.43.29Finding new ways to put aside a bit of extra cash is not easy, so first direct has created a unique way to help its customers get in to the savings habit. The new #@&? Jar app allows people to put money aside for a rainy day, without changing their day to day behaviour.

The new app has been designed to ‘hear’ all the user’s swear words, automatically transferring money from their linked current account into their designated saving account.
Innovative voice recognition software identifies the user’s voice, so they only put money aside for their swearing slip-ups. The app then simply listens out for the user to say one of the words from a list of over 200 profanities such as ******, ******** and **********, helping them reach their savings goal in no time.

If users find their choice language is costing them too dearly, they can adjust the settings to add or remove certain words and set time limits for when the app will ‘listen’ to their language.
Zoe Shore, Head of Customer Communications at first direct commented;

“We’re always looking for new ways to engage our more mobile-savvy customers.

“Given the increased propensity for swearing these days, it seemed a perfect way to achieve something positive from what many consider to be negative. I for one think it’s a great way to get in to a savings habit.”

Look out for further announcements of when trials will begin. Put your money where your mouth is the new #@&? Jar app is set to revolutionise saving!

 

About the Author:

Seasoned tech blogger. Host of the Tech Addicts podcast.
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