BlackBerry App World switches to its new name online

On the run up to the BlackBerry 10 launch BlackBerry App World has gone through its first rebranding stage. Visitors on the web will see that the store is now called BlackBerry World and has had a slight acelift.

Over the next few weeks BlackBerry users will see the store switch to the new name on PlayBooks and smartphones to complete the transition. BlackBerry 10 users will soon be able to purchase more than apps and games as RIM will be selling music and videos much like Apple and Android.

The BlackBerry World storefront offers a sleek experience that lets our customers discover incredible apps topersonalise their BlackBerry smartphone and PlayBook tablet, so they can kick back with some of the hottest entertainment and social networking apps around. When they’re in work mode, they can find great new ways to get access to the information they want and need, and boost their productivity. It all starts on the home screen, where the carousel shows off what’s new and exciting.

Apps and games have their own channels, and each one offers up a wide range of categories.  Customers can scope out top lists, as well as new arrivals. And if they find a cool new app? They’re able to share it with their friends over BBM, Facebook and Twitter or simply tap their smartphones together and invite them to download it- just like that.

With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, desktop or laptop computer, or BlackBerry PlayBook – inspiration is at your fingertips.

Fancy having a look? Click here.

Posted by: James