Archive for September 11th, 2013

By September 11, 2013 Read More →

Joining LNVO INSDRS

LNVO INSDRS logo red If you’ve been following me on Twitter lately you may have spotted a few tweets from me about Lenovo. Several weeks ago Lenovo invited me to join their exclusive community of influencers, the LNVO INSDRS. There are just 20 of us that are part of this program.

Last night our group of INSDRS met for the first time at an event in London where we we all introduced to the current range of Lenovo products including the Yoga Ultrabook, Android Tablets, Thinkpads and Horizon Table PC.

Over the coming months we’ll be getting our hands on a variety of Lenovo products to review. We’ll be able to share exclusive content, be covering events and generally getting close to the action with Lenovo.

We’ll be starting out with a look at the Lenovo IdeaPad Yoga 13 Convertible Ultrabook, which will be my first time getting my hands on a touchscreen Windows 8 device. Watch this space!

I’ll leave you with one interesting fact about Lenovo: Lenovo Laptops are the only laptops certified for use on the International Space Station!

Posted in: News
Tags: ,
By September 11, 2013 Read More →

The Apple Conversation

listen-1-rv5 With all of the buzz from Apple’s latest press event last night the Salesforce Radian6 team have been analysing online conversation that kicked off post-event.

In a nutshell, the findings suggest that while Apple is branching out into the slightly lower tier market with the iPhone 5C, the company’s alignment with premium is still its strongest asset, with its higher tier handset and availability in gold generating the most positive interactions online.

Apple in demand

  • Over 3,500 posts appeared requesting details to a live stream of the event
  • Posts including the Apple event hashtag were 76.6% positive
  • Over 431,000 mentions of Apple between the 10th and 11th September globally
  • Over 26,700 mentions of Apple between the 10th and 11th in the UK alone
  • Sentiment of UK posts was 67.8% positive
  • Overall, most negative posts were tied to price
  • Conversation peaked during the first hour of the press conference, which generated over 70,000 posts that hour alone
  • iPhone 5S garnered just under 40,000 more mentions than its more cost effective brother, the iPhone 5C
  • The upcoming launch of iOS7 created the most overall buzz during the event, generating over 33,000 online mentions
  • The release of the iPhone 5S in gold was the second most mentioned feature, resulting in over 4,600 posts

The competition

Top three most mentioned smartphone brands in conjunction with the launch were:

  • Samsung
  • Nokia
  • HTC

* Both Samsung and HTC were drawn into comparisons over functionality and price

Nokia’s social media hijacking also brought it into the mix, with Nokia suggesting the colourful iPhone 5C designed was inspired by its Lumia range: https://twitter.com/nokia_uk/status/377483408043036672/photo/1

Thanks to Salesforce Radian6 team for sharing this insight with us. Salesforce Radian6 is a product which is part of the Salesforce Marketing Cloud

Posted by: Matt

Posted in: Editorial
By September 11, 2013 Read More →

Mobile Tech Addicts Podcast 209: There has been an announcement

Web bannerGareth and Dan are here again this week another UK update on the mobile front.

On this show we talk about the Apple iPhone news that’s hot off the press, Samsung’s new Note 3 and HTC’s announcement of the new Desire models.

Featuring Gareth and Dan.

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Posted in: Podcast