Archive for June 17th, 2013

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Usher teams up with Samsung Smart TV’s

Usher Smart TV Viral 2 copy

Usher, eight-time Grammy winner, one of the best-selling musical artists in history and currently one of the coaches of NBC’s hit show, “The Voice,” has teamed up with Samsung Smart TV and digital agency Huge to create a digital short film inspired by the title track from his current critically acclaimed album, “LOOKING 4 MYSELF.” The film, Usher’s ‘Looking 4 Myself’ Presented by Samsung, is available via Samsung’s YouTube channel, http://www.youtube.com/samsungtelevisions.

“Our goal was to create a one-of-a-kind film that brought Usher, a global music icon, together with international technology leader Samsung, to create an artistic and extraordinary digital film experience that people will want to view and share,” said Ross Maupin, Creative Director of Huge.   “By seamlessly integrating the Samsung Smart TV into the film starring Usher, we are setting a new standard in viral marketing.”

Posted in: Press Releases