Everything Everywhere launches twin brand campaigns for 2012
Everything Everywhere today announces the launch of large scale integrated marketing campaigns for the T-Mobile and Orange brands – delivering a bespoke creative platform for each, both of which are set to run for the entire year and will demonstrate the clear differences between the brands and needs of the two customer bases. The initial iterations of these new creative platforms will be launched for both brands simultaneously, as Everything Everywhere aims to gain significant market share of voice throughout February and March.
The T-Mobile campaign will bring together everything that Britain loves, to celebrate something else that Brits love – a real bargain. This could – and will – be anything from space hoppers and cheese rolling, to conga dancing and fake tan – with each iteration set to show different items, personalities, concepts and of course obscurities, all of which will be celebrating all things British.
The first of the ‘What Britain loves’ ads opens on a quaint village. We start with seeing a group of adorable grannies, who are joined by a large marching band. The group quickly swells to include micro-pigs, chanting football supporters and fake tanned Beefeaters – all of whom then hurtle down a hill after a large piece of cheese. The end result is a huge mosh pit of hundreds of eclectic British characters all dancing round a giant cheese structure, celebrating the new ‘The Full Monty’ plan, which offers unlimited internet, texts and ‘shed loads of calls’ all for just £36 per month.
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