Archive for January 24th, 2012

By January 24, 2012 Read More →

Is this RIM’s 2012/Q1 2013 road map?

rim-logo

BGR has posted what they believe to be RIM’s roadmap for the coming year or so. Whether the details are correct or not we will have to wait and see but the details look promising. The devices I am actually most intrigued about are the two new Curve’s that BGR are reporting will launch this year. Could these be a successor and in the same price region as the Curve 8520 which nearly every teenager I see has? If so then RIM looks to retain those customers and a low end Curve makes sense to me. Although we now have the Curve 9360 and 9380 they are still a lot more expensive than the 8520 on PAYG/sim free and to be honest that device is a little dated now to say the least with it running OS 5.0, although still hugely popular in many counties including the UK.

Anyway, here is what BGR say we will see:

  • RIM plans to introduce two new Curve smartphones within the next few months: the BlackBerry Curve 9230 and the BlackBerry Curve 9320. The 9230 will be an EDGE smartphone and the Curve 9320 will be an HSPA device.
  • While we don’t have confirmation on the size, we have heard that RIM will introduce a new PlayBook tablet with 1.5GHz processor, built-in HSPA+ 42Mbps cellular data support and NFC around May or June.
  • RIM’s BlackBerry London is still on track for a September launch.
  • There is now another BlackBerry 10 smartphone in the works that will launch as part of RIM’s Bold series. The phone features a touchscreen display and QWERTY keyboard, and it is planned for a December release.
  • A QWERTY slider running BlackBerry 10 has been talked about for the first quarter of 2013.

 

Posted by: James

Posted in: News
By January 24, 2012 Read More →

Thundercats and Ben 10 toys brought to virtual life with Aurasma

Thundercats

From today children can play with toys before even opening the box as new technology will allow them to see fully formed 3D models from the box packaging, allowing them to examine every part of the toy before purchase.
The innovative technology pioneered by manufacturer Bandai, is set to transform the way consumers view toys as they can use a smartphone to view the 3D virtual models from the packaging anywhere in the world.
Selected toys including the brand new ThunderCats action figure of Lion-O, will showcase the technology as fans will be able to see a lifelike model of the toy projected from the box, simply from using a smartphone directed at the toy packaging.
Bandai has become the first toy company to work with Aurasma bringing their toy boxes to virtual life with the augmented reality app, meaning consumers can use the technology, whenever and wherever, not just in a toy shop. The new 3D engine will be showcased at London Toy Fair in Olympia today using Lion-O from ThunderCats and Ben 10 action figures. Users just point the camera of their mobile device at the boxes and using the app, a 3D augmented reality figure of the toy inside magically appears on top of the box.
Consumers will also be able to watch the corresponding toy TV commercials for Power Rangers, Ben 10, the highly anticipated ThunderCats range, and Harumika, a fashion design product for girls by pointing their smartphone at the toy packaging using the Aurasma app.

Posted in: Press Releases