Archive for November 24th, 2011

By November 24, 2011 Read More →

Telefónica Digital and RIM announce NFC payments with BlackBerry smartphones

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We all know that more and more smartphones are shipping with NFC capabilities, however the use of NFC is somewhat limiting. RIM in Spain are now testing NFC wireless payments and I would imagine this will roll out to other countries in due course.

You can see the the full press release below.

Telefónica Digital and Research In Motion have announced a pilot program of the Telefónica Wallet for BlackBerry smartphones.

In collaboration with local banks and retailers, Telefónica will roll out the Telefónica Wallet for BlackBerry to 350 employees at its headquarters in Distrito Telefónica, Spain. Those taking part in the trial will be able to make payments in a simple, easy, safe and convenient way by simply tapping their NFC-enabled BlackBerry smartphone against a reader. Employees that are part of the NFC pilot project will also be able use their BlackBerry smartphone (in lieu of a security card) to gain physical access to the Telefónica headquarters office.

The Telefónica Wallet for BlackBerry currently supports the following NFC-enabled smartphones: BlackBerry Bold 9900,  BlackBerry Curve 9360 and BlackBerry Curve 9380, all of which run the new BlackBerry® 7 operating system.

Posted in: Press Releases
By November 24, 2011 Read More →

Nokia Lumia 800 unboxing video

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The Nokia Lumia 800 is the Finnish companies first Windows Phone to go on sale. To say that Nokia are rather proud of the handset would be an understatement and if you ask me they have a right to be proud. The device is beautiful. As well as looking good it is powered by a 1.4GHz processor, runs Windows Phone 7.5 Mango, sports an 8 megapixel camera with Carl Zeiss optics and and shoots video in 720P HD.

The device will be available in three colours over the coming weeks however initially it is just the black variant you can buy. The device is available now at all the usual places and I have a sneaky suspicion it may do rather well.

You can see our unboxing video below along with the Lumia 800’s full specs and of course we will have a full review in due course.

 

Posted in: Videos/Unboxings
By November 24, 2011 Read More →

O2 teams up with House of Fraser

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O2 has announced its first bespoke targeted marketing campaign for House of Fraser, a leading UK premium department store group, encapsulating a range of O2 services. This is the first time that O2 has combined and integrated different services to deliver a mobile campaign that is part of House of Fraser’s wider marketing mix for their Christmas activity. A portfolio of O2 Media services, including Priority Moments and real time location reach have been combined with O2 Wifi to deliver personalised targeting for O2 customers around the House of Fraser brand, which is focused on delivering an innovative consumer experience.
One element of the campaign will see 11 House of Fraser stores across the UK offering all their customers free O2 Wifi. Customers will benefit from full access to the internet, while House of Fraser will gain aggregated rich customer insights and data. Already above the line, as part of O2’s own advertising campaign to support it Priority Moments service, House of Fraser will also offer O2 Priority Moments customers a £15 gift voucher when they spend £40, until the end of January 2012.
The bespoke O2 service has been designed to offer House of Fraser a comprehensive marketing solution in the run up to the vital Christmas period that not only drives footfall, brand awareness and loyalty but also increases incremental sales and drives purchase decisions around specific offers and promotions.
Alongside this, O2 Media’s real time location services will be used to direct consumers into House of Fraser stores by offering a range of promotional activities. O2 Media will also be sending out rich media messages, such as pictures and videos of in-store fashion shows and products. Further messages will be sent to consumers directing them to House of Fraser’s own department store app, the latest development in their multi channel offer, which also provides information on deals, offers and planned in-store activities.

Posted in: Cameras