ZTE announce the GEEK – Yes, you did read that right!

ZTE has debuted the ZTE GEEK, the first ZTE smartphone powered by Intel’s new 32nm Atom processor Z2580, at the Intel Developer Forum (IDF) in Beijing, China.

The ZTE GEEK has a 5-inch HD screen with resolution of up to 1280×720. It runs on the Android 4.2 Jelly Bean OS and has 8GB eMMC+1GBRAM. It also features an 8-megapixel rear camera, 1-megapixel front camera, an LED supplement light, and a 2300mAh large-capacity battery. The phone is powered by the Intel’s new 32nm Atom processor Z2580, which has a CPU frequency of 2.0GHZ. Tests show that compared to Intel’s previous processor, the Clover Trail+ processor is twice as fast for computing and three times as fast for graphics. It also reduces power consumption.

“Our recent collaboration with Intel on the ZTE GEEK builds on the success of the Grand Series and further enhances our competitiveness in the high-end smartphone market,” said ZTE EVP and Head of the Mobile Devices Division, Mr. He Shiyou. “This partnership will also improve customer experiences by providing them with more choices in the market.”

This year marks the seventh consecutive year for the IDF in Beijing. It is Intel’s premier event and is a major event for the communications industry. ZTE is also showcasing its V98 tablet and Grand X IN smartphone at the IDF. Both devices use Intel chips.

ZTE has long emphasised the importance of user experiences. A key component of this is its longstanding partnership with Intel. When Intel first entered the mobile microchip field in 2012, ZTE released its first Intel-based smartphone, the Grand X IN, shortly thereafter. This allowed ZTE to become the first company to launch a flagship smartphone powered by an Intel processor in the European market. The Grand X IN later became become the best-selling smartphone in Austria.

Over the past two years, ZTE has stepped up efforts in the smart device arena. The new Intel phone is a significant component of the company’s 2011 strategy to shift toward high-end products.

About ZTE Mobile Devices

ZTE is the No. 4 mobile handset manufacturer in the world according to global industry analyst IDC. ZTE produces a complete range of mobile devices including mobile phones, tablets, mobile broadband modems and hotspots, and family desktop integration terminals.

ZTE has partnered with over 230 major carriers and distributors in more than 160 countries and regions around the world, and has strategic partnerships with 47 of the global top 50 carriers. In 2011, ZTE applied for more international patents than any other company in the world.

ZTE has focused on the smartphone market in recent years and the ZTE Grand series, including the Grand S which debuted at CES 2013 and the Grand Memo which debuted at MWC 2013, highlights ZTE’s transformation into a high-end flagship smartphone producer and opens a new era for ZTE as a major global handset brand.

ZTE Mobile devices is a division of ZTE, the global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China and with a combined 2011 turnover of over $13.7 billion and over 30,000 employees. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges.

Posted by: James