Vodafone UK F1 sponsorship scheme

• Vodafone UK is launching a major reward scheme for all its customers through new, high-profile multi-year sponsorship deals
• Title sponsorship of London Fashion Weekend gives Vodafone customers advance access to tickets
• Official sponsor status of London Fashion Week
• New partnership with Live Nation for 10 music festivals gives Vodafone customers advance access to tickets
• Unique access to the McLaren Technology Centre and the 2010 FORMULA 1 SANTANDER BRITISH GRAND PRIX

Vodafone UK is launching Vodafone VIP, a major new reward scheme for all its customers. Open to both Vodafone consumer and enterprise customers, it will offer access to a wide range of events throughout the year and across the country.

Through the sponsorship of Vodafone London Fashion Weekend in September, thousands of Vodafone customers will get 48 hour advanced access to tickets plus the chance to win tickets to shows and previews.

Music fans will be in for a special treat as Vodafone is offering the opportunity to win tickets to some of the best music festivals of summer 2010 including Leeds, Reading, Wireless sponsored by Barclaycard and T in the Park along with access to camping sites and parking. Vodafone customers and their mates can also soak up the atmosphere from an exclusive viewing platform at some of the festivals.  Later in the year, customers will be able to buy tickets 48 hours in advance of general on-sale when booking opens for the 2011 season.

For Formula OneT followers, there is an exciting summer ahead. Vodafone customers have the chance to win a tour of the award-winning McLaren Technology Centre – the private headquarters of the Vodafone McLaren Mercedes team. For those wanting to see the team race, Vodafone is offering tickets to Silverstone in July to watch the world championship winning duo of Jenson Button and Lewis Hamilton go for a home victory.

“We’re giving all our customers the chance to be at some of Britain’s best events in fashion, festivals and Formula OneT,” says Guy Laurence, Vodafone UK’s CEO. “We wanted a simple rewards scheme for all our customers that was much more than music and much wider than just London based events.”

To join in click here.

Posted by: James