Samsung announces the F400

Samsung Mobile has today announced the launch of their latest music mobile, the Samsung F400, with audio technology by Bang & Olufsen ICEpower.

The Samsung F400 is the style-conscious choice for users who do not wish to compromise technology for design. This elegant and stylish music slider phone contains a fantastic portfolio of functions whilst remaining lightweight and simple to use.

This compact dual slider phone delivers high fidelity sound tuned by Bang & Olufsen and ICEpower audio technology via a slide up speaker that uses an adaptation of Samsung DNSe technology, creating a 3D sound effect. The Samsung F400 also contains the SmartBass™ system with full digital amplifier.

Equipped with a full host of music features to give ultimate clarity of sound and easy access to free your music, the Samsung F400 boasts a dedicated musical user interface with music recognition via FindMusic™. You can easily access your full music library at the touch of the music hot key. You can also use Windows media player sync to upload your favourite tracks and tune into your favourite station on the FM Radio with RDS.

The Samsung F400 employs a timeless contemporary design with sleek lines and great attention to detail, making the handset highly desirable to the brand savvy design conscious mobile user.

“With the Samsung F400 we wanted to create a multimedia handset which allows users to share their music with others as a way of expressing who they are and the Samsung F400 embraces this,” commented Mark Mitchinson, Vice President, Samsung Mobile UK and Ireland. “The handset demonstrates Samsung’s commitment to providing consumers with innovative technology which integrates seamlessly with everyday life.”

The Samsung F400 offers users Internet access via the 3.6 Mbps Downlink Packet Access (HSDPA), enabling them to download music at great speed.

Mobile photography is also made easy with the Samsung F400 which contains a 3 megapixel CIF camera with flash and uses a 2.2” 262K QVGA (262K colour) screen. Packed with a microSD slot that supports up to 4GB the Samsung F400 truly combines the needs of today’s consumer into one multifunctional device.

The Samsung F400 launch will be supported by an extensive £2 million national advertising campaign, including print, radio and digital mediums. Samsung will launch a microsite for artists to share their music offering the chance to have their music form a part of the Samsung F400 radio and online advertising campaign.

The site will feature a voting mechanism allowing users to rate from unknown bands’ music. Users can upload their music to the Samsung music bank which can be accessed via applications on Facebook, Myspace and Bebo social networking sites.

The Samsung F400 will be launched initially by O2, Orange, Virgin, The Carphone Warehouse and Phones4U.

Posted by: Matt

[Post tag(s): smartphone blog, Pocket PC blog, Tracy & Matt, Samsung, F400]