SanDisk unveils USBTV

SanDisk today introduced USBTV, a new, industry-wide initiative that is expected to enable consumers to easily move digital content from their PCs to their televisions for viewing in full, big-screen comfort.

“We believe that USBTV represents an exciting new category of flash-based products that will bring digital downloading of video to a broad spectrum of new consumers who prefer viewing on their TV sets rather than on a PC screen,” said Eli Harari, SanDisk CEO. “USBTV has the potential to become an industry-transforming category as significant as the introduction of the DVD and VHS players, because in the convergence of the Web and home entertainment, USBTV solves in a simple, elegant way the ‘last 10 feet’ of the content portability problem in the home between the PC and the TV,” he said.

A USBTV player can tackle the problem by plugging directly into the USB port of virtually any personal computer, where it acts as a USB storage device for a rapid “drag and drop” of any desired file. At a press conference at CES, SanDisk demonstrated a product concept that employs a TV cradle and a remote control, allowing USBTV to connect to virtually any TV set. A key innovation incorporated into USBTV is a multimedia processor that converts the stored files into various TV video/audio formats for direct playback on virtually any TV without the need for any changes to the TV set.

Matt

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