SanDisk announce microSD premier cards

SanDisk today introduced SanDisk Mobile Premier, a new line of performance-oriented microSD memory cards aimed specifically at the mobile phone market. The cards allow consumers to quickly transfer content to and from their mobile phones as well as increase storage for videos, music, ring tones, digital images and other files. Also, SanDisk Mobile Premier cards feature SanDisk’s TrustedFlash technology, which allows network operators to sell premium content that can be downloaded directly to mobile phones, stored on the cards and played on other TrustedFlash-enabled devices authorized by the network provider.

The announcement was made at the CeBIT Show, where SanDisk is exhibiting its products in Hall 23, Stand B28.

SanDisk Mobile Premier microSD cards will be offered in 1- and 2-gigabyte capacities, with suggested retail prices of $53.00 and $82.00, respectively. The fingernail-size cards, which come with an adapter to fit standard SD card slots, are slated to be available this spring at many of the more than 200,000 stores worldwide where SanDisk products are sold.

“SanDisk Mobile Premier, our top-of-the-line mobile card, is designed to take advantage of the latest and greatest features of new handsets that have built-in digital photo and video capture, MP3 music playback and other memory-intensive elements including new security capabilities,” said Jeff Kost, vice president and general manager of the Mobile Consumer Solutions division at SanDisk. “This year, according to analysts’ projections, nearly half of all mobile phones sold are expected to have card slots, and the microSD has become the preferred format for manufacturers.”

Matt

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