Press Releases

By October 22, 2013 Read More →

Samsung Galaxy Express 2 coming to the UK

Samsung Galaxy Express 2Samsung today announced that the updated LTE version of the popular Samsung Galaxy Express will be available here in the UK

The Samsung Galaxy Express 2 will be a Vodafone exclusive from the 23rd October but other UK retailers will stock the phone from a yet undisclosed date.

Looks like the Galaxy Express 2 will be popular,  it has a powerful quad-core 1.7GHz CPU and a large, 4.5 inch display. No word in the cost as yet but if Vodafone can get the price point right I’d expect them to sell plenty of these.

SAMSUNG GALAXY EXPRESS 2 COMING TO THE UK

Samsung’s latest Galaxy device available exclusively at Vodafone stores across the UK

 

London, UK October 22nd, 2013 –Samsung has today announced that the Galaxy Express 2 LTE version, an updated version of the popular Galaxy Express, will be available to buy in the UK from 23rd October exclusively from Vodafone stores at launch with additional retailers to follow at a later date.

The Galaxy Express 2 is powered by Android 4.2, and with a 1.7GHz dual core processor and 4.5 inch display it allows you to watch multimedia content on the go. The new device features a number of Samsung’s smart functions such as Smart Stay, which uses advanced facial recognition to detect when the phone is in use, as well as Group Play which allows you to share music, documents and photos with other compatible Samsung devices. In addition, the new handset also features S Travel, Story Album and S Translator making Samsung’s latest device the perfect travel companion.

Simon Stanford, Vice President of IT & Mobile Division, Samsung Electronics UK & Ireland said: “Our latest addition to the Galaxy portfolio, the Galaxy Express 2 has been designed to provide a faster and smoother user experience. As with all smartphones in our Galaxy range, the Galaxy Express 2 is packed full of intuitive features and smart functions, offering customers superior performance.”

The Galaxy Express 2 will be available in Ceramic White in the UK exclusively at Vodafone stores at launch and further retailers from a later date. Vodafone will also be offering an exclusive shade of Rigel Blue.

Samsung GalaxyExpress 2 LTE Version Product Specification

Network

LTE (800,900,1800,2600) HSPA+, EDGE/GPRS

Processor

1.7GHz Dual Core processor

Display

4.5” qHD PLS TFT

OS

Android 4.2 (Jelly Bean)

Camera

5MP AF with Flash + VGA front facing

Video

MP4(Video: H.264 Audio: AAC LC)

Recording HD@30fps / Playing FHD@30fps

Audio

AAC+, AMR-NB, AMR-WB, eAAC+, MP3, OGG, WAV, WMA

Services & Additional Features

 

Smart Stay, Group Play, Motion UX, S Travel, StoryAlbum, S Translator

Connectivity

BT4.0, USB2.0

WiFi 802.11 b/g/n

MicroUSB

NFC

Sensor

Accelerometer, Geo-magnetic, Proximity Sensor

Memory*

1.5GB RAM, 8GB ROM, MicroSD card slot (up to 64GB)

GPS

GPS/GLONASS

Dimension

132.43 x 65.75 x 9.8

Battery

2100mAh
Posted in: News, Phones, Press Releases
Tags: ,
By October 21, 2013 Read More →

Virgin extends its EE MVNO partnership

virginEE have long been the company that underpins the Virgin Mobile’s MVNO and today we learn that partnership is to be extended.

Virgin Mobile have alwasy offered good value for money mobile contracts and flexible PAYG options so it would be our hope that this extended partnership would also see Virgin offering flexible and inexpensive 4G connectivity.

Press release follows:

Virgin Media extends long-standing MVNO partnership with EE

Virgin Media customers to continue to benefit from the UK’s biggest and fastest mobile network

21 October 2013, United Kingdom: EE and Virgin Media have announced that EE will continue to provide the network and services that underpin Virgin Media’s mobile service, Virgin Mobile, the UK’s leading MVNO with over three million customers.

The new and exclusive MVNO agreement is an extension of EE and Virgin Media’s longstanding and successful partnership, which dates back to the launch of Virgin Mobile in 1999 as the world’s first MVNO.

EE was selected based on the strength of its network, its strong industry reputation and its flexible and technologically advanced MVNO platform. EE offers the widest 3G and 2G coverage in the UK as well as the country’s biggest and fastest 4G network.

Gerry McQuade, Chief Marketing Officer, Non-consumer, EE said: “We’re delighted that following a competitive industry tender, Virgin Media has again chosen to partner with EE and build on our longstanding and successful relationship. By choosing the EE network, Virgin Media will ensure its customers and around 14,000 employees continue to have access to the UK’s biggest and fastest mobile network.”

Dana Strong , Virgin Media’s Chief Operating Officer, said: “Combining the leading mobile network with our powerful broadband means Virgin Media customers get the best connectivity whether at home, out and about, or even beneath the streets of London. Having worked together for over a decade, this partnership between the world’s first virtual operator and what is now Britain’s most comprehensive mobile network is moving into an exciting new phase.”

By October 14, 2013 Read More →

HTC One Max announced

HTC One max Glacial Silver 3VFollowing weeks of speculation (what’s new!?) HTC have today announced the HTC One Max. Building upon the successes of the HTC One and HTC One Mini, the One Max provides a larger form-factor as well as introducing to new and unique features as well as HTC Sense 5.5.

Here we have the official press release and full specification but also, don’t forget to check out our HTC One Max unboxing video, HTC One Max Demo Video and HTC One Max photo gallery.

THE HTC ONE® GETS SUPERSIZED WITH THE HTC ONE MAX

 

World’s best smartphone now in 5.9” with new and improved HTC Sense 5.5 ® experience

 

London, October 14, 2013 — HTC, a global leader in mobile innovation and design, today announced the HTC One max, a super-sized smartphone that brings the award-winning design, functionality and performance of the HTC One to fans of larger handsets. A new Fingerprint Scan feature takes convenience to a new level while acclaimed features including HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, combined with the new HTC Sense 5.5, which are all enhanced to continue to deliver the best overall smartphone experience, now on a larger screen.

 

“The addition of the HTC One max means that we now have an HTC One phone for everyone. The family has been built on quality and game-changing innovations and the HTC One max is certainly no exception,” said Peter Chou, CEO of HTC Corporation. “The upgrade to HTC Sense 5.5 will provide our most amazing mobile experience yet, with the HTC One max delivering the size and power required to do everything you want, and more, without compromise.”

 

Big and powerful

The HTC One max’s 5.9” full HD1080p display is perfect for enjoying photos, videos and movies on the go. Smooth and efficient performance comes courtesy of a quad-core Qualcomm® Snapdragon™ 600 processor featuring a quad-core 1.7 GHz CPU enabling jaw-dropping performance, ultra vivid videos and booming sound. Whether you’re watching videos in stunning HD, playing games or checking out what’s hot online, the HTC One max sounds amazing, looks sharp and keeps working when you need it.

The 16GB or 32GB onboard memory can be expanded thanks to a microSD™ card slot, with a massive 50GB of additional free Google Drive online storage being offered exclusively to HTC One max owners.

The large 3300mAh embedded battery means that this level of performance will last and last. Even the most intensive users will find the HTC One max is up to the challenge thanks to the optional HTC Power Flip Case, a stylish 1150mAh battery expansion for your HTC One max which offers both protection and extra juice when you need it most.

 

Maximum convenience at your fingertips

The average person checks their phone multiple times a day, so the HTC One max welcomes a new era of convenience and advanced functionality thanks to a built-in Fingerprint Scan feature. Located on the back of the device, the fingerprint scanner allows users to lock or unlock the screen and quickly launch up to three favourite applications by assigning an individual finger to each.

 

More content than ever before

The HTC One max’s Sense 5.5 upgrade comes with a more social, personalised HTC BlinkFeed that can be further refined by customisable topic categories and new integration with premium content providers including Instagram and Google+. Up to 120 articles can also be downloaded for offline viewing, making BlinkFeed even better for snacking on information wherever and whenever you are.

 

Ultimate imaging

Featuring HTC’s UltraPixel camera technology, HTC Zoe mode, that brings your photos to life, and a 2.1MP front-facing camera, the HTC One max will capture stunning photos and full HD 1080p videos whether you’re the photographer, the subject or both. Dual Capture means you can now snap memorable moments and your reaction to them in one extraordinary photo or video by simultaneously shooting with the front and rear cameras.

Improved imaging is also introduced through Video Highlights, which combines your photos and videos to create a mini movie complete with the soundtrack and visual theme of your choice. And with the HTC One max, your Video Highlights can now be any length you want.

 

 

Design at its Best

Available in Glacial Silver, the HTC One max shares the same premium design credentials as the rest of the HTC One family, providing an all round exceptional experience.

 

Global Availability
The HTC One max will begin rolling out across the globe from mid – end October.

By October 4, 2013 Read More →

Samsung Galaxy Ace 3 UK Launch Date

SAMSUNG GALAXY ACE 3Samsung have today announced the UK release date of their latest device in the Galaxy range, the Samsung Galaxy Ace 3.

Featuring a 4-inch 480×800 display, 1.2GHz dual-core CPU, 8GB internal storage and 5 megapixel camera, the Ace 3 will one of the more affordable 4G capable phones from Samsung.

 

 

UK LAUNCH DATE ANNOUNCED FOR SAMSUNG GALAXY ACE 3

Latest addition to the Galaxy portfolio to hit shops on 5th October

London, UK October 4th, 2013 – Following the launch announcement earlier this year, Samsung has today revealed that the 4G enabled Galaxy Ace 3, an updated version of the popular Galaxy Ace 2, will be available to buy in the UK from 5th October.

The Galaxy Ace 3 is powered by Android™ Jellybean 4.2 and thanks to its superfast 4G connectivity, it is quicker and easier to load and browse the web, and stream and download content whilst you’re out and about. The Galaxy Ace 3 also has numerous smart features such as S Translator, S Travel, S Voice, Easy Mode and Smart Stay, which uses advanced facial recognition to detect when the phone is in use, saving battery life by dimming the screen. In addition, the new handset has a 5-megapixel camera and boasts a 4.0 inch display so you can enjoy an amazing experience when viewing content, making it a great device for playing games and viewing videos and photos.

Simon Stanford, Vice President of IT & Mobile Division, Samsung Electronics UK & Ireland said: “Our latest addition to the Galaxy portfolio, the Galaxy Ace 3 is packed with loads of features designed to provide a smoother and more intuitive user experience. Following the success of the Galaxy Ace 2, we are confident that our customers will enjoy this new device when it hits the shelves this month.”

The Galaxy Ace 3 will be available in the UK from EE stores, followed by selected retailers including Carphone Warehouse and Tesco.

By October 4, 2013 Read More →

Nexus 7 arrives on Three

Nexus 7 arrives on ThreeThose wishing to pick up the new Nexus 7 have another option to get their hands on the device on contract from Three here in the UK.

Featuring the world’s highest resolution 7-inch display with over 2.3 million pixels, the new Nexus 7 is now available to buy on Three in-store.

The Nexus 7 is available for £199.99 as a WiFi only tablet. Or you can combine the Nexus 7 (2013) with a pocket-sized Huawei E5220 MiFi. This creates a portable Wi-Fi hotspot and gives you the freedom to connect your tablet to Three’s award-winning network to stay in touch when out and about.

Building on the success of its predecessor, the Nexus 7 is thinner, lighter and faster and the first device to run the latest Android 4.3 operating system. A powerful quad-core processor also allows people to smoothly switch between apps, tracks, games and maps for instance.

Dual stereo speakers and surround sound add finely tuned, rich and immersive audio to your music and with built-in wireless charging, you can simply charge it whilst on the go*.

Sylvia Chind, head of devices at Three, said: “The Nexus 7 has incorporated the latest technologies into an affordable tablet that is fast and looks impressive. The new lightweight design and wireless charging means you can take it out and about with ease. Combined with a MiFi it’s a great tablet option to make the most of downtime when commuting, whether that’s catching up on work emails or simply playing your favourite game.”

The Huawei E5220 MiFi is available for a one-off upfront cost of £29.99 on a one-month rolling contract at £15.99 per month including 5GB of data or from £49.99 on Pay As You Go with 1GB of data pre-loaded.

Key features:

  • The world’s sharpest 7-inch tablet screen
  • Wi-Fi connectivity
  • Android 4.3
  • Thinner, lighter and faster than the previous Nexus 7
  • Quad-core Qualcomm Snapdragon™ processor
  • 2GB of RAM
  • Wireless charging

*Wireless charging plate sold separately

By October 1, 2013 Read More →

LG G2 launched in UK

LG G2 launchedToday an official announcement from LG that the new LG G2 launched today here in the UK, available from retailers including Carphone Warehouse, EE, Three and O2.

The massive spec of the G2 makes it currently the fasest Android powered smartphone on the market. The chipset inside is a Qualcomm MSM8974 Snapdragon 800, with a 2.26GHz quad-core Krait 400 on the business end, a 5.2-inch 1920 x 1080 display, which gives us a 424 PPI density. It out performs everything else currently on the market but could that change when the Nexus 5 arrives?

Check out the full press release from LG below and we’ll hope to have some hands-on time with the LG G2 soon!

By September 4, 2013 Read More →

A new Kindle for the hardcore reader

ScreenClipIt looks like Amazon have been p[using the boundaries of e-paper once again with a new display technology that promises big things for your reading experience. Continuing at the typical wallet friendly price the new Kindle looks to enhance the experience for reads without all the bloat of the typical tablet. Read on for the press release

 

Posted in: Press Releases
By September 3, 2013 Read More →

HTC announce the Desire 601 and Desire 300 plus some sweet accessories

DSCF2023

HTC have unleashed a selection of new treats for us this week – both smartphone and accessories.

There’s been much speculation about a bigger and better addition to the One series but if that’s coming it isn’t right now. The two devices that have been announced are mid to lower end but HTC are offering some great specs and larger screens for this segment of the market.

I was lucky enough to go hands on with the phones last week and although not top of the range they are still quite glorious. The Desire 601 in particular resembles the HTC One X in many ways and for a mid range device its sporting a 4.5 inch qHD display which is pretty big for its target audiance. Build quality doesn’t seem to have suffered either, which should give some of the other Android manufactures something to compete with.

Prices are not yet confirmed and as usual will be carrier dependant, however, I’m pretty certain these ones will be flying off the shelves if priced competitively – which I’m sure they will be.

 

HTC Desire 601_all colours copy

HTC Desire 601

HTC Desire 601 Specifications:

  • SIZE: 134.5 x 66.7 x 9.88mm
  • WEIGHT: 130 grams
  • DISPLAY: 4.5" qHD
  • CPU SPEED: Qualcomm® SnapdragonTM 400, dual-core, 1.4GHz
  • PLATFORM: Android with HTC Sense & HTC BlinkFeed
  • Memory – Total storage: 8GB, RAM: 1GB, Expansion card slot: Supports microSD memory card for up to 64GB additional storage (card not included)
  • Network: 2G/ 2.5G – GSM/GPRS/EDGE: 850/900/1800/1900 MHz, 3G/ 3.5G – UMTS/ HSPA: EMEA: 900/1900/2100MHz with HSPA+ up to 42 Mbps, 4G – LTE: EMEA: 800/900/1800/2600 MHz
  • MicroSIM
  • SENSORS: Accelerometer, Proximity sensor, Ambient light sensor
  • Audio supported formats:Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3,.wav, .wma (Windows Media Audio 9), Recording: .amr
  • Video supported formats:Playback: .3gp, .3g2, .mp4, .wmv (Windows), Media Video 9), .avi (MP4 ASP and MP3) Recording: .mp4
  • BATTERY: Capacity: 2100 mAh, Embedded rechargeable Li-polymer battery
  • Talk time: Up to 12.8 hours for 3G
  • Standby time: Up to 440 hours for 3G
  • GPS – GPS/AGPS + GLONASS
  • CONNECTIVITY: 3.5 mm stereo audio jack, Bluetooth® 4.0 with aptXTM enabled,  Wi-Fi®: IEEE 802.11 a/b/g/n, DLNA® for wirelessly streaming media from
    the phone to a compatible TV or computer, HTC Connect
  • SOUND ENHANCEMENT: HTC BoomSound,  Dual frontal stereo speakers with built-in amplifiers, Sense Voice
  • CAMERA: 5 MP Auto Focus Camera,  BSI sensor, Pixel size 1.4 ?m, Sensor size 1/4"" ? HTC Image Chip, Continuous shooting and VideoPic,  F2.0 aperture and 28 mm lens, Smart Flash: Five levels of flash automatically set by distance to subject, 1080p video recording, Slow motion video recording with variable speed playback, VGA front camera, Front Camera: VGA Camcorder encoding, HTC Zoe with Sequence Shot, Always Smile and Object Removal, Gallery with Video Highlights and HTC Share

 

HTC Desire 300 copy

HTC Desire 300

HTC Desire 300 Specifications:

  • SIZE: 131.78 x 66.23 x 10.12mm
  • WEIGHT: 120 g
  • DISPLAY: 4.3-inch WVGA
  • Qualcomm® SnapdragonTM S4, dual-core, 1GHz
  • PLATFORM: Android with HTC Sense, HTC BlinkFeed
  • MEMORY: Total storage: 4GB, RAM: 512MB, Expansion card slot: supports microSD, memory card for up to 64GB additional storage (card not included)
  • microSIM
  • SENSORS: Accelerometer, Proximity sensor, Ambient light sensor
  • CONNECTIVITY: 3.5 mm stereo audio jack,  Bluetooth 4.0 with aptX enabled, Wi-Fi®: IEEE 802.11 b/g/n
  • CAMERA: 5 MP main camera with auto focus, F/2.8 aperture and 34 mm lens, WVGA video recording, VGA front camera
  • Audio supported formats:Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3, .wav, .wma (Windows Media Audio 9) ? Recording: .amr
  • Video supported formats:Playback: .3gp, .3g2, .mp4, .wmv (Windows Media Video 9), .avi (MP4 ASP and MP3), Recording: .mp4
  • BATTERY: Capacity: 1650 mAh, Removable rechargeable Li-polymer battery
  • Talk time:: Up to 11 hours for 3G
  • Standby time: Up to 625 hours for 3G

London, 3 September 2013 – HTC, a global leader in mobile innovation and design, today announced the addition of the HTC Desire 601 and HTC Desire 300, to its popular smartphone family enabling consumers to enjoy a premium experience at any price point. Changing the face of the mid-range, the HTC Desire 601 introduces LTE speeds and innovative features from the flagship One family, including HTC Zoe with Video Highlights and HTC BoomSound. Setting a new standard for entry- level smartphones, the HTC Desire 300 offers a powerful, large-screen browsing experience and HTC BlinkFeed.

DSCF2094 DSCF2100

In addition to extending its range of affordable Desire smartphones, HTC is also bringing new choice and performance enhancements to its acclaimed HTC One family. HTC BoomBass, a Bluetooth subwoofer, combines with the One family’s HTC BoomSound to offer a fully-immersive audio experience like no other. A new ‘Vivid Blue’ HTC One and One mini also introduce a bold new option for those who want a handset that stands out from the crowd.

Blue Front Blue Rear

The Vivid Blue HTC One

“For the last 17 years HTC has challenged the mobile industry to develop innovations that change the way in which people use their mobile phone. Now we’re not only changing the way people view the mid-range and entry-level market but setting the bar even higher when it comes to our premium devices and capabilities,” commented Peter Chou, CEO of HTC Corporation. “We are committed to offering the most innovative portfolio of products on the market. Our Desire family has become synonymous with affordable quality. Offering some of the most advanced capabilities of any smartphone, these phones truly represent premium quality in a more affordable price bracket.”

DSCF2039 DSCF2069

HTC BoomBass

The HTC Desire 601 comes complete with many of the features that have led the HTC One to be crowned the best phone in the world. HTC BlinkFeed, HTC Zoe with Video Highlights and HTC BoomSound make this the most advanced mid-range smartphone available on the market today.
The rear-facing 5MP camera captures HTC Zoes, bringing images to life in three-second videos. The simple editing capabilities of HTC Zoe support advanced features such as Sequence Shot, Always Smile and Object Removal, making it easy to achieve incredible results with minimal effort.
Video Highlights takes the camera experience to the next level by creating highlight reels displayed on the HTC Desire’s 601’s 4.5" qHD screen. Accompanied by a range of pre-set themes for a more personal memory, these stunning 30-second video montages are simple to create and instantly sharable.
Superfast streaming, sharing and browsing

The HTC Desire 601 combines a Qualcomm® Snapdragon 400, dual-core, 1.4GHz processor and LTE connectivity to enable superfast HD video and music streaming with no compromise on quality. Changing the way you experience media on the go, dual, front-facing HTC BoomSound speakers join with the large screen to create a completely immersive audiovisual experience. Delivering richer, sharper tones, the raw power of the speakers lets you take the “big screen, big sound” home entertainment experience with you, wherever you go.

The HTC Desire 300 enhances the entry-level browsing experience with HTC BlinkFeed making personal and up-to-date content and social media updates available instantly on your home screen. Its stunning 4.3″, full lamination display is perfect for reading your customised HTC BlinkFeed updates, watching videos, viewing photos and surfing the web, whilst the Qualcomm® SnapdragonTM dual-core, 1GHz processor means that you’ll never be short on performance.
Boosting the bass for HTC One

In the HTC One, HTC redefined the smartphone sound experience with HTC BoomSound and has now raised the bar again with the introduction of a new accessory for the HTC One family. HTC BoomBass, a compact, Bluetooth-enabled subwoofer with a dedicated amplifier, provides clearer, more powerful bass when combined with the HTC One family’s BoomSound. The subwoofer enables HTC BoomSound’s speakers to produce enhanced quality of lower range frequencies so, no matter what music you’re playing or video you’re watching, you are guaranteed immense and exceptional sound that can travel with you.

The new HTC Desire 601 will be available with mobile operators and major retailers in select markets across EMEA from September 2013. The HTC Desire 300 will be available in select markets from October 2013.

The new Vivid Blue HTC One models will be available in select markets from Q4 2013 and HTC BoomBass will be available from the HTC Accessory Store from mid October 2013.

Also recently added to HTC’s spectrum of accessories are the HTC Fetch and Mini+, both of which are pretty darn sweet.

 

DSCF2074 DSCF2085

HTC Fetch

If you’re tired of losing your phone or leaving it behind, the HTC Fetch is your solution. Just press the button and the sleek, compact keychain device activates your phone’s ringtone within 15 meters*. Pair it with your phone and you’ll get a warning beep if you leave it behind. If you lose both, a convenient map location feature lets you know where your HTC Fetch and phone were last together.

 

DSCF2059 DSCF2055

HTC Mini+

Multi-tasking solutions for everyone: take calls while using your phone to surf online, watch videos or play games. Instant notifications of texts, events, and emails ensure you won’t miss a thing. Hands-free remote camera control lets you take pictures from your phone at a distance. It even doubles as a TV remote control, and pairs with select HTC devices to operate multimedia streaming through your HTC Media Link HD. Built-in laser pointer and slideshow remote control capability give your presentations a professional polish. Use your HTC smartphone like never before with the HTC Mini+.

Not a bad range of goodies don’t you think? While we wait for the next flagship it’s great to see HTC not forgetting about the consumers that don’t need the biggest and the best smartphone.

 

Posted by: James

Posted in: Press Releases
By August 12, 2013 Read More →

HTC Announces ‘Change’ Platform

Envelope HTC have today announced a new brand platform called ‘Change’ this new strategy is designed to move the company forward further than ever before with a special Two year partnership with Iron Man himself Robert Downey Jr (that’s cool in itself!) Certainly with this announcement it will bring about a new kind of rivalry between HTC’s biggest competitors because as most of you will know by reading on this site and others that HTC’s One products have severely outshone that of the Samsung Galaxy S4 on design and build quality but hasn’t so9ld nearly as many of their devices due to lack of a decent marketing strategy. Well today that will all change with ‘Change’ (sorry for the awful pun!) It remains to be seen if this new strategy will improve HTC’s fortunes but it’s a positive beginning, mainly because they have the best super hero ever marketing their products! Sorry geek moment there.

See the Press Release below:

 

HTC CHALLENGES STATUS QUO WITH NEW GLOBAL BRAND PLATFORM

‘Change’ marks bold new move by HTC in new brand position

Taipei, Taiwan – 12 August 2013 – HTC, a global leader in mobile innovation and design, today unveiled its most powerful marketing campaign to date. The Change brand platform is a long-term strategy that celebrates HTC’s disruptive impact on the mobile industry over its 17-year history. Ushering in an innovative new approach that will transform the industry, the campaign represents HTC’s largest-ever investment in marketing and will reach consumers through a broad spectrum of traditional and digital media outlets.

To mark the launch of the global platform, a new above-the-line campaign will be rolled out from August 2013. Featuring acclaimed actor and director, Robert Downey Jr., the first ad creative will screen on YouTube on 15th August, to be immediately followed by a series of cinema and TV executions.

Ben Ho, CMO of HTC comments, "HTC’s innovation, authenticity and boldness have made us the change-makers in the mobile industry and led us to launch what influencers regard as the best phone in the world, the HTC One. Our original and playful Change platform is different to anything else out there and aligns our brand with the same qualities our phones are already known for. With this campaign, we are affirming what HTC’s role is in the mobile market which is to define change and to lead the industry in developing the newest and most innovative technologies."

The face behind the Change

Recognised as one of the most popular faces on the big screen, Robert Downey Jr. has signed a two-year deal with HTC. In addition to starring in the ad, he has injected his own style, working closely with HTC’s global agency 171 Worldwide (WWP Group) to shape its creative direction, putting change at the core of HTC’s brand by offering a variety of unique interpretations of the HTC acronym.

Celebrating the change-makers

The brand platform will roll out in three phases with the initial advertising campaign highlighting HTC’s brand with a playful take on what it means to different people. The second phase will feature executions which highlight how HTC innovations-like BlinkFeed, Video Highlights and BoomSound-have changed the face of the mobile industry. The following ad spots will then focus on how HTC products empower individuals to drive change in their own lives.

Changing the media mix

Aligning with the preferences of HTC’s target audience, the ATL campaign will be heavily weighted to cinema, online and digital media. Experiential events in key markets, like the UK, US and Taiwan, will also bring the brand message to life for consumers, who will be able to experience the various creative interpretations of HTC for themselves. Extending the interpretation to consumers, a word randomiser app hosted on HTC.com and promoted via a range of social channels including Facebook, Google+ and Twitter, has also been developed to allow people to identify the most outlandish possible interpretations of HTC, building on the variety of permutations first introduced in the ATL campaign.

About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

For more information on HTC BlinkFeed’s content partners, visit the HTC Blog.

Post by: Chris

Posted in: Press Releases
By July 23, 2013 Read More →

The new Nokia Lumia 625 is coming to EE

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EE, the UK’s most advanced digital communications company, today confirmed plans to offer the Nokia Lumia 625 on its superfast 4GEE service, as well as on its Orange and T-Mobile UK brands.

Commenting on the unveiling of the Lumia 625, Nicola Shenton, Head Of Devices, EE said:

“4G is incredibly important for the future of mobile in the UK, and EE is at the forefront. With the new Lumia 625, Nokia is helping to bring even more affordable, quality 4G devices to the market which will ensure 4G experiences are available to a broader audience.”

Pricing and availability for the Lumia 625 will be announced in due course.

 

Posted by: Tarzan

Posted in: Press Releases
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