Orange voted number one for mobile broadband

Orange has achieved the number one position in customer experience in the mobile broadband market according to an in-depth report commissioned by independent research and consulting organisation, YouGov. The report highlights that Orange has bolstered its customer satisfaction ratings, winning customers over with its outstanding network performance. Specific emphasis is placed on Orange network reliability at any point during the day or night, its network coverage reach, and its ability to deliver a continuous mobile broadband connection. After the announcement laid out by Tom Alexander, Orange is also identified as being the most improved network operator currently in the market.

“Being awarded the best mobile broadband network by our customers across the UK is a real honour. We have taken significant measures to improve the quality of our network for both voice and data, and are so glad that our customers are really starting to see the benefit,” commented Paul Tollet, vice president, Orange Business. “Orange is not only committed to improving our overall network coverage but we also go that extra bit further and develop the right tariffs, services and devices so everyone can get the benefit of mobile broadband wherever they are, whenever they want and at the right price.”

Orange is continuing to improve and invest in its network for both voice and data to further improve customer experience:

Orange has:-

The largest integrated 3G/2.5G network in the UK covering 99% of the UK population with over 84% population coverage of 3G

Orange invests over £1million every working day to develop the network

Orange is installing over 450 new 2G and 3G sites to ensure customers can make calls, send texts and access mobile broadband before the end of 2009

Orange is working towards its 3G/HSDPA network speed targets of up to 7.2Mbps in the top 30 UK cities; 2Mbps for 80% of entire UK population

The research captured responses from nearly 3,150 fixed and mobile broadband users who were asked questions on how they currently access the internet, the quality of service provided by their ISP or mobile broadband operator, and what they consider to be valuable. The report also highlighted that reliability and good coverage were highly correlated with quality.

About the survey

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 3138 adults, of these 2073 adults used Mobile Broadband (using a dongle, modem stick, or datacard). Orange mobile broadband sample was 195 customers. Fieldwork was undertaken between 2^nd October and 14^th October 2008. The survey was carried out online. The figures have not been weighted

Via Press Release