Orange launch the Glastonbury App

Orange and Glastonbury Festival have announced the launch of the only and official mobile application for this year’s event, Glastonbury 2011. The app is available to download for free* across leading Smartphone platforms from 1200hrs Thursday 26 May 2011. Orange has focused on the functionality that will help festival goers make the most of the event, whilst keeping up to date with all the latest news and information. The app will be available on the iPhone and Android platforms at launch, with the Nokia version due to launch in the coming days.

Features include:

• Schedule and programmable ‘My Planner’ in association with the Guardian Guide
• Interactive map with one click ‘now and next’ listings for stages and ‘mood map’
• News section featuring content from Glastonbury Festival and The Guardian including direct updates from the festival over the weekend
• Ability to share line-ups via Facebook before and during the festival

You can see further details below as well as a video from Conor from Orange.

The ‘Schedule’ section, in association with the Guardian Guide, enables users to view set times by stages and add acts to ‘My Planner’ – any acts added will be stored in a personalised weekend schedule where they can be viewed, reminders set, and any clashes will be clearly displayed. Personal schedules can also be posted to Facebook, so that festival goers can let their friends know who they want to watch and recommend their tips for the weekend.

This year’s map is the most accurate, useful and interactive yet. Clicking on individual stages will bring up acts playing now and next; clicking on a band currently playing will offer the option to share to Facebook and clicking on a variety of on-site locations will enable you to share how you’re feeling and be a part of a real time ‘mood map’.

The Glastonbury Festival team will be updating the News section of the app with important announcements or performance time changes as they happen. All this will make the Glastonbury 2011 app from Orange the most up-to-date source of information on site. For those not lucky enough to have tickets to the festival, the news section will be the source of all that’s happening on site and features details on how to win one of the last remaining pairs of tickets to this year’s festival **.

Spencer McHugh, Brand Director at Orange said: “The Glastonbury 2011 app from Orange is bursting with a range of brand new content and features to help Glastonbury-goers get the most out of their festival experience. We’ve developed the app for 2011 as an easy to use tool to help in creating a personal schedule, getting around the site, providing up-to-date news and info as well as offering the ability to share and communicate in the lead up to and during the best festival in the world!”

Glastonbury Festival organiser Emily Eavis added: “Orange’s Glastonbury 2011 app is a useful and fun tool to help people make the most of their weekend with us. With the sheer size of the festival, providing up to the minute important news and information like changes to set times is always difficult, so we’re pleased that this year we’ll be able to communicate directly with festival goers via the app.”

The Glastonbury 2011 app from Orange has been designed to be the most battery efficient version yet, but for those in need of a charge there will be three Orange Chill ‘n’ Charge tents around the site. Orange’s Chill ‘n’ Charge areas will offer more charging points than ever before as well as space to kick back, relax and unwind as you re-charge your own (as well as your phone’s) batteries.

The Glastonbury 2011 app from Orange is free* to download from major app stores, links to which can be found at orange.co.uk/glastonbury or by searching for ‘Glastonbury 2011’ in app stores. The iPhone and Android versions will be available from 1200hrs Thursday 26 May, with the Nokia version set to launch in the coming days.

Posted by: James