O2 revamping their tarrifs, but is there value?

O2 has updated their tarrifs with a bit of a revamp that looks set to see some folks worse off in the long run. In a press release today, O2 announced their Sim only plans for the iPhone however there is much more going on behind the scenes.

O2 will launch a two-year Apple iPhone tariff for £25 per month. The tariff will include 100 minutes and unlimited texts. Handset costs are currently unknown. The iPhone is also expected to be made available with its Simplicity SIM-only tariffs for the first time, with the device available at full price.

However, O2 will drop its free unlimited bolt-on deal, previously available £35 per month or above deals. All O2 tariffs will now include unlimited texts only instead of other little perks like on-network calls, internet, weekend calls, texts and wi-fi. Their text bundles will also loose any picture message bundles. Voicemails will now be  charged at a rate of 10p per minute if outside of their minute bundle.

BlackBerry and other data centric devices will be hardest hit, as customers will be required to pay £7.50 for BlackBerry data or £5 for standard data. Little incentives and promotions to new customers including up to eight months free line rental on selected tariffs and handsets will be introduced.

They will launch its first unlimited calls and text deal for consumers. Costs will range from £45 per month on a 12 month Simplicity deal to £65 per month on an 18 month deal. Read on for the full press release:

O2 launches new ‘sim only’ tariff for iPhone and Updates all Pay Monthly and Mobile Broadband tariffs

O2 today launches a range of new value-for-money mobile & Mobile Broadband tariffs including new sim only for iPhone with inclusive Visual Voicemail, unlimited text messages, data and Wi-Fi from just £15 per month.

Tariffs for iPhone and all Smartphone customers

Customers who already have an iPhone or are just happy with their existing Smartphone can choose from a range of sim only tariffs starting at just £15 per month for 300 minutes, unlimited UK texts, data & Wi-Fi on a 12-month sim only contract, or from £20 per month on a 30-day rolling contract.

Those customers who don’t ever want to worry about how many minutes or texts or how much data they have used, O2 introduces a set of tariffs offering unlimited UK calls, texts and data from just £45 a month.

iPhone customers who want to use their iPhone as a modem can do so and not pay more than £2 per day with O2’s newest Internet Tethering Bolt On.

Tariffs for non-Smartphone customers

Non-Smartphone customers who are happy to keep their current phone can choose from a range of sim only tariffs starting at just £10 for 100 minutes per month with unlimited texts on a 30-day contract.

In addition, O2 has launched a set of tariffs offering unlimited UK calls and texts from just £40 a month.

“Customers’ habits are changing, with more texts being sent and data being used than ever before. We have listened to our customers and introduced a range of new tariffs with unlimited calls, texts and data offering real value for money. We have also introduced a new £2 per day Internet Tethering Bolt On as we know our iPhone customers want to snack when they are using their iPhone as a modem. We have always been the home for texts and now want to extend that to being home for data.” said Sally Cowdry, O2 Marketing Director.

Mobile Broadband

O2 today launches new mobile broadband tariffs, designed for ease of use.

Customers can now choose a 1GB per month tariff with unlimited Wi-Fi on either a 30-day contract or an 18-month contract.

This is in addition to O2’s existing 3GB with unlimited Wi-Fi tariff for £15 per month.  In addition, customers signing up to any 18-month 3GB mobile broadband tariff will receive their first 3 months free.

Our excessive usage policy and standard terms apply for all these offers, see o2.co.uk for details.