O2 = Disgrace

Just got off the phone to O2 customer service who couldn’t find my order, then they found it, then they told me the iPhone was out of stock then they told me I would definitely be receiving it tomorrow. I put the phone down content as much as possible that I would be receiving the phone tomorrow only to receive a SMS message 5 minutes later telling me I would be receiving the iPhone before the 18th July as they were out of stock. My order was placed at 8.03am on Monday. O2 state that the iPhones were sold on a first come first served basis, if this is true how come people ordering hours after me now have confirmation that they will receive their iPhone tomorrow. This whole thing is a disgrace and O2 should be ashamed of the way this whole saga has been handled, Apple should reconsider this exclusive agreement as it is clear O2 are not capable of handling it properly.