MoneySuperMarket have debuted world’s first mind-controlled electric car this morning. Carol Vorderman was on hand to take the car for a spin using her big brain! Video footage has been made available for all to see of Carol working her way around the track.
On Thursday the track is empty and waiting for some lucky members of the public to be brain trained and drive the car themselves, in a once-in-a-lifetime opportunity. All they need to do is register before lunch time tomorrow at midday following this link: http://www.moneysupermarket.com/hubs/car-insurance/mind-drive/ .
Eighty years since the first driving test and with more distractions on our roads than ever before, MoneySuperMarket is reminding people to keep their brains in gear when behind the wheel with a truly epic motoring experience – the world’s first mind-controlled electric car.
The Car Insurance Epic Mind Drive gives drivers the opportunity to negotiate this ground-breaking vehicle around a futuristic track using brainwaves alone to turn left, right, move forward and stop.
The car is controlled with an electroencephalogram (EEG) neuro headset, using sophisticated software algorithms to translate raw EEG data into mental commands. Each user must train with the headset so it can decipher their thought patterns and learn their unique mental topography. The software is then able to recognise distinct thought patterns and using some complex electronics, wirelessly sends these commands to the car’s controls.
Those selected to take the driver’s seat will be judged on the track by a series of variables. This includes statistics fed back by a telematics box in the car reporting on how safely and accurately they drive, a technology system used to calculate fair premiums and save drivers money on car insurance policies. Accuracy, smoothness and lap time will all be fed into a bespoke formula to generate a score that they can take away with them, along with the pride of being one of the very first mind-control drivers.
The experience highlights that driving with your brain in gear not only keeps you safe but also saves money on your car insurance.
David Harling, Digital Marketing Director at MoneySuperMarket commented: “Driverless cars are currently being road tested but until they’re an everyday reality, we know it’s as important as ever for motorists to use their heads while driving. Our customers are great at using their heads to find the best car insurance quotes and have inspired us to launch the Car Insurance Epic Mind Drive, a once-in-a-lifetime, truly epic experience.”
The Car Insurance Epic Mind Drive experience is live now. Drivers should go to http://www.moneysupermarket.com/hubs/car-insurance/mind-drive/ and register before 12 noon on Wednesday 15th July for the chance to drive the world’s first mind-controlled electric car on Thursday 16th July.
Visitors to the site will also be able to register for the chance to play the exclusive mobile driving game, using their heads in a live video call to drive by facial recognition and gesture alone.