Huawei launch the IDEOS with Froyo and the E5S MiFi

Today Huawei is unveiling two new products in its Huawei Device portfolio.

IDEOS, recommended price between £99 and £129, is the world’s first affordable smartphone powered by Android 2.2. The new smartphone, which will be released across Europe, Asia-Pacific North America and Latin America, redefines the “entry-level” concept by combining full feature performance with high-quality hardware and software and an affordable price concept.

The E5S, also officially launched in the UK today, is Huawei’s upgrade to its next-generation mobile broadband device, the E5 which recently won the Macworld Awards 2010 ‘Best iPad accessory’. Huawei has developed the E5S with new user-friendly features including a simple one-touch Wi-Fi activation and connection coupled with a wider Wi-Fi range.

Matt and I were present at the launch today and I was rather impressed with the IDEOS. There is definitely is space in the market for a 2.2 Android device at such a low price. 

We recorded some video with the IDEOS and we should have that up on the site later today to be followed by an unboxing in the next few days.

IDEOS – the first affordable mass market smartphone with Android 2.2

E5S – Huawei launches new wireless broadband modem

New devices consolidate Huawei’s top position in the global  mobile broadband device market

Huawei E5

2^nd September 2010 – Huawei, a leader in providing next generation telecommunications networks, is today unveiling two new products in its Huawei Device portfolio. IDEOS, recommended price between £99 and £129, is the world’s first affordable smartphone powered by Android 2.2. The new smartphone, which will be released across Europe, Asia-Pacific North America and Latin America, redefines the “entry-level” concept by combining full feature performance with high-quality hardware and software and an affordable price concept. 

The ergonomically designed IDEOS provides a variety of ways to access the internet, boasting downlink speeds of more than 7.2Mb/s and offering 3G + Wi-Fi dual network support. The device also doubles as a Wi-Fi router for up to eight devices at a time, making IDEOS an all-in-one solution for a range of wireless connectivity options.

Available in a range of colours, the IDEOS not only runs faster, but also supports functions such as, voice dialing, voice navigation, and the ability to run applications off the SD card. With more than 70,000 applications available in the Android Market, IDEOS provides a wide range of communication, entertainment, and business management applications.

Kevin Tao, CEO of Huawei Device, said, ” The popularity of the smartphone is one of the key tools bringing people into the ‘Golden Age of Mobile Broadband,’ which is linked to Google’s mobile internet strategy. We are proud to have already achieved our goal from early 2010 of developing a US$150 smartphone, with a great user experience. The IDEOS is an affordable option, designed to lower the barriers to entry to allow easy mobile Internet access.”

During the past seven years, Huawei Device has expanded into key international markets, and IDEOS continues the momentum of Huawei’s business growth, which has seen partnerships established with 45 of the world’s top 50 telecom operators.

The E5S, also officially launched in the UK today, is Huawei’s upgrade to its next-generation mobile broadband device, the E5 which recently won the Macworld Awards 2010 ‘Best iPad accessory’. Huawei has developed the E5S with new user-friendly features including a simple one-touch Wi-Fi activation and connection coupled with a wider Wi-Fi range. The E5S also has an upgraded OLED display while benefitting from a longer battery life. The recommended price is between £39 and £69 for pay as you go customers.

Huawei Device’s Android and wireless mobile broadband offerings are performing well in the global market, with today’s UK product launches coming after Device’s shipment volume hit over 90 million units in 2009 globally with revenues of more than 5 billion USD. ABI Research named Huawei first in the mobile broadband device market for the third consecutive year.

“The E5S is the next generation in mobile broadband solutions for both business people and consumers wanting high-speed wireless connectivity, anytime, anywhere,” says Nicola Philbin, Huawei Device GM for the UK and Ireland. “Both operators and end-users demand a superior mobile broadband experience, and we are always looking to improve our product offering. The E5S is the result of this commitment, and we’re confident that it is the ideal device for those looking for an innovative wireless product that really stands out from the competition”.

IDEOS will be available in mid-October 2010.

Posted by: James