Garmin and INRIX team up
Garmin is teaming with INRIX, leaders in the field of traffic intelligence technology, to provide up-to-the-minute traffic information across the DAB (Digital Audio Broadcast) network. This starts in the UK with the release of Garmin's DEZL760 device.
By leveraging the latest breakthroughs in DAB technology:
· INRIX will help Garmin deliver better, more detailed live traffic data, updated more frequently and without an internet connection
· This new generation of "Garmin 3D Traffic Live" will provide Garmin customers access to fully featured live traffic information without any subscription costs
· Garmin is able to offer subscription free live traffic services for life!
· This brand new service will be showcased on the new DEZL760 in their booth throughout IFA
Garmin, the global leader in satellite navigation, is ready to change the impact of traffic for its customers forever by providing its fastest and most accurate 3D traffic services to date.
Garmin is teaming with INRIX, leaders in the field of traffic intelligence technology to provide up-to-the-minute traffic information across the DAB (Digital Audio Broadcast) network. By leveraging the latest breakthroughs in DAB technology, INRIX will help Garmin deliver better, more detailed live traffic data, updated more frequently and without an internet connection. This new generation of "Garmin 3D Traffic Live" will provide Garmin customers access to fully featured live traffic information without any subscription costs, meaning Garmin is able to offer subscription free live traffic services for life!
"We have seen, through the success of our satnavs with lifetime maps, that customers want a great service but do not want to worry about paying future subscriptions", said Clive Taylor Director of EMEA Product Marketing. "With this new technology Garmin customers will receive the latest live traffic information on their GPS device and not have to think about subscriptions anymore".
Real time traffic information: Digital broadcasting offers two main advantages, in comparison to TMC (Traffic Message Channel) or the GSM network, which has been used so far to provide live traffic information. Firstly larger data volumes (about 80x higher bandwidth than TMC) are submitted, which results in traffic that is more accurate, covers a broader geographic area, and more detailed than previously possible over broadcast networks. Secondly it is increasing the speed of updating the live traffic information to every minute, over twice as fast in comparison to current services. This "real time information" provides drivers with earlier warning to traffic incidents helping them to avoid frustrating delays.
Clear traffic avoidance: All the information, which finds its way to the Garmin GPS device appears in an easy and clear way both visually and audibly. Through sophisticated analysis of billions of real-time data points from hundreds of sources including a community of more than 100 million drivers, INRIX provides Garmin with traffic information accurate within 2 mph of actual traffic speeds. Whether drivers' travels take them across town or cross-country, Garmin customers will benefit from a service that provides them with the best route guidance and most accurate journey times.
Garmin 3D Traffic Live-kick off in UK in cooperation with INRIX®: The United Kingdom will be the first market where Garmin will introduce the new technology. This is expected to be on the recently announced Dezl 760 which is available at the end of the year. INRIX crowd sources data on a daily basis from approximately 100 million vehicles and devices to deliver traffic and driving-related insight, as well as sophisticated analytical tools and services, across six channels in 31 countries.
First demonstration of the service will be revealed at the IFA, Berlin: At the IFA exhibition (August 31 - September 5) in Berlin, Garmin presents the service to the worldwide media, retailers and consumers. Garmin will be present at the IFA in hall 9, booth 203.
Posted by: James