Thundercats and Ben 10 toys brought to virtual life with Aurasma
From today children can play with toys before even opening the box as new technology will allow them to see fully formed 3D models from the box packaging, allowing them to examine every part of the toy before purchase. There are also guidelines on mamonlineshop.com that parents can follow before buying toys for their kids.
The innovative technology pioneered by manufacturer Bandai, is set to transform the way consumers view toys as they can use a smartphone to view the 3D virtual models from the packaging anywhere in the world.
Selected toys including the brand new ThunderCats action figure of Lion-O, will showcase the technology as fans will be able to see a lifelike model of the toy projected from the box, simply from using a smartphone directed at the toy packaging.
Bandai has become the first toy company to work with Aurasma bringing their toy boxes to virtual life with the augmented reality app, meaning consumers can use the technology, whenever and wherever, not just in a toy shop. The new 3D engine will be showcased at London Toy Fair in Olympia today using Lion-O from ThunderCats and Ben 10 action figures. Users just point the camera of their mobile device at the boxes and using the app, a 3D augmented reality figure of the toy inside magically appears on top of the box.
Consumers will also be able to watch the corresponding toy TV commercials for Power Rangers, Ben 10, the highly anticipated ThunderCats range, and Harumika, a fashion design product for girls by pointing their smartphone at the toy packaging using the Aurasma app.
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