Archive for March 30th, 2012

By March 30, 2012 Read More →

BlackBerry Curve 9220 specs and simulator available

9320 9220 header

After all the confusion this morning (not here though) regarding RIM and the consumer market the BlackBerry Curve 9220 that we mentioned has appeared on the BlackBerry developer blog. As well as specs there is also a simulator for devs to download in order to help them crate apps for the new low end device.

The BlackBerry 9220 will support Bluetooth® 2.1 and include the following profiles:

  • Headset Profile (HSP)
  • Hand Free Profile (HFP)
  • Address Book Integration using AT commands or OBEX (Object Push)
  • Phone Book Access Profile (PBAP)
  • Dial-Up Networking (DUN)
  • Bluetooth Stereo (A2DP / AVRCP)
  • Serial Port Profile (SPP)
  • Secure Simple Pairing (SSP)
  • A/V Remote Control Version 1.3
  • Bluetooth Message Access Profile (MAP)

 

Posted in: News
By March 30, 2012 Read More →

RIM will continue to focus on the consumer, despite what the media is saying.

BlackBerry-Logo

You may have seen on more than one of the main news channels today details of RIM’s earning call last night. You may also have noticed that several of these channels, including the BBC, have stated that RIM say they are going to focus on the enterprise segment of the market and not the consumer.

Whoever wrote these articles clearly didn’t listen properly to the earnings call. These claims are totally misleading. Sure, Thorsten Heins did say that the company would re-focus on core strengths, including the enterprise customer base but he certainly didn’t say that they would not continue to support the consumer market. In many parts of the world the consumer market is where Research in Motion is strongest, including here in the UK. The BlackBerry Curve 8520 has been hugely successful and continues to be.

One thing that Thorsten also said, which the bigger media channels didn’t pick up on, was that RIM would be bringing new low end devices to market within weeks. If this is the case how on earth can RIM not be focusing on the consumer!

Posted in: News
By March 30, 2012 Read More →

The HTC One Series goes Sky Diving

Sky

To launch its new HTC One series, HTC, a leading global designer of smartphones, has put a consumer at the heart of its’ latest TV commercial by challenging one to capture the world’s first free fall fashion shoot on a mobile phone. The campaign, which kicks off in the UK on 5th April, is designed to push the boundaries of performance for the mobile handset and its camera capabilities by demonstrating that it is possible to capture great shots whatever the environment.
To really bring the shoot to life, HTC challenged Nick Jojola, an amateur photographer, who had never skydived before to capture high production fashion imagery on the HTC One handsets whilst freefalling at 126mph. This not only delivered an unforgettable personal experience but it also created an amazing real-world product demonstration.
Filmed on location in Arizona, by skydiving cinematographer Norman Kent, the shoot features world champion skydiver and model, Roberta Mancino. Shot at dusk and dawn this complex and demanding advertising creative is designed to bring to life the simultaneous video and photo capture functionality and instant capture capabilities of the new HTC OneT handsets. Both the HTC OneT X and HTC OneT S challenge traditional digital compact cameras by delivering a range of features including high quality images even in low light conditions, instant image capture, auto focus, burst mode and backlight HDR technology and the ability to take stills from already shot HD video footage that operate effectively in both normal and adverse conditions.

Posted in: Phones
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