Sony Ericsson introduces Xperia Unseen through the eyes of Xperia ray
Sony Ericsson today unveils Xperia Unseen, a series of short films to celebrate the launch of the new stylish,HD smartphone, the Xperia ray. In partnership with VICE, Sony Ericsson enlists the help of style icon, Daisy Lowe, and cult celebrity photographer, Ben Rayner, to provide consumers with a privileged insight into the daily life of a celebrity.
The series is the first of its kind to give consumers a glimpse of celebrity life through the lens of a mobile phone and is targeted at the mainstream user with a particular appreciation for visual brilliance and style.
Xperia Unseen will run in three segments over the course of one month. The first episode of the series will premiere on 14th September on Sony Ericsson’s Facebook page and VICE.com, with part two following on 28th September and part three on 12th October.
You can see part one below:
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